Want To Build A Marketable Business?
Part of the criteria of building a marketable business is ensuring the uniqueness of your products and services, and increasing the quality of the products and services rendered to surpass that of your competitors. Want to know the basic tool of customer relations that will keep people and investors coming and ready to get more? Then you are in the right place.
Your clients or customers are your best marketers and your worst accusers based on your value and qualities. Their testimonies can serve as advertisement for you; they will always spread the good news of your product base on the benefit and value your product is adding to them.
Qualities of a Marketable Business
Availability of product
A Marketable Business Has Consistent Ideology
Consistent ideology is based on your punctuality: the act of being ready for business always and running the business as an emergency point. Whoever comes today to fix a problem, meet you on seat and was able to make a quick purchase will be happy and ready to introduce another clients- to-be on the basis that you are consistent.
I was directed to a site and I decided to visit the site, on visiting the site nothing serious was going on there, I decided to quit and never visit again. My thought was that I won’t be the only person with same experience; the site is losing potential customers and standard. Also ensure that your business lines are open 24/7
A Marketable Business Possesses Availability
There will be expansion only when your products are available to buyers. If your product is good but is not always available, people will seek for an alternative product as replacement. Know when your products and services are on high demand and ensure that there is a well stocked store to provide constant supply.
Most customers will be tired of patronizing your products and services if there is no constant supply, they would be forced to find alternatives and you might lose them forever. Availability builds brand loyalty and it pulls massive attention to your business.
A Marketable Business Has Reliability:
Your customers believe you are rendering the service they could not render for themselves, so ensure they get the best value for their money. You have to ensure you have a channel to get constant feedback from your clients or customers. Check your mail to know what your customers are saying on your products and services.
Getting constant feedback will lead you towards customer satisfaction and help you to rebrand your product in such a way that those who are new user will have preference for your product and existing clients or customers will stay loyal. This will keep you going and eventually you will be the best choice for everyone across the world.
A Marketable Business Has Security Proof
To build a marketable business you must ensure that your products are safe for customers’ use. Security proof will make your customers feel secured with you and your product. Search engine like Google, Yahoo and others always review their security setting, despite their audience and user population, these giant search engines are doing this to stay ahead of competitors.
That’s the reason why you must place security value on the products and services you render to your customers, if your product make them go sick they will find alternatives rather than complaining or bearing the risk of patronizing you.
A Marketable Business Has Mark of Quality
To build a marketable business, you must ensure you score high in the quality department. There is quality mark and quantity mark, the quality mindset is the mind that secures a long time relationship with clients, and also sustains the legacy of the business at all time globally.
The quantity mindset is after money and profit; no substantial review will be made on the product and services rendered. A company without mark of quality uses lies and deceit to sell their products forgetting that it can only guarantee them one sale. A customer that is not satisfied after using your products or services will never make a second purchase.
Using quality materials, ingredients and tools will take a business to the top, and position it in an enviable position.
Having known all these, I am sure building a marketable business will come easy to you.
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